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Strategy: UX Strategy

UXmatters has published 289 articles on the topic UX Strategy.

Top 3 Trending Articles on UX Strategy

  1. Designing for the Unexpected: Strategies for Error Prevention in UX Design

    January 6, 2025

    As a UX designer, your job is to make sure Web-site visitors have the best user experience possible. However, users are bound to make mistakes. Whether because of their being unfamiliar with your user interface, clicking something accidentally, or simply misinterpreting your instructions, mistakes are all but unavoidable. Nevertheless, you must take steps to prepare for the unexpected so your audience has a smooth, positive experience when they engage with your brand.

    While it’s true that some mistakes are great learning experiences for visitors, too many errors can make them feel frustrated and possibly drive them away from your site. So you need to have a little foresight, predict what mistakes your visitors might make, and prevent them before they turn into problems. In this article, I’ll cover several actionable error-prevention strategies for UX design and describe the benefits you can expect if you decide to act by following these strategies. Read More

  2. The Role of Generative AI in Shaping Next-Gen UX Strategies

    August 5, 2024

    Have you ever stared at a blank screen, willing a brilliant user-interface (UI) design to appear? You're not alone. But what if there were a tool that could spark your creativity and help you design amazing user interfaces faster? Enter generative artificial intelligence (Gen AI), a powerful technology that promises to transform the world of UI design. It doesn’t just automate tasks; it acts as your creative partner. Imagine an AI churning out fresh design ideas, suggesting color palettes, and even building prototypes of user interfaces—all in seconds!

    With Gen AI, UI designers can quickly turn complex ideas into user-friendly interfaces, saving their valuable time, allowing them to fully explore multiple design options, and pushing the boundaries of traditional UI design.

    The adoption of generative AI trends and tools is transforming UI design while making digital environments more dynamic and responsive. This is opening up new possibilities for easy-to-use, accessible user interfaces, significantly improving the ways in which users interact with technology every day. Read More

  3. Design Is a Process, Not a Methodology

    On Good Behavior

    The essentials of interaction design

    July 19, 2010

    My last column, “Specifying Behavior,” focused on the importance of interaction designers’ taking full responsibility for designing and clearly communicating the behavior of product user interfaces. At the conclusion of the Design Phase for a product release, interaction designers’ provide key design deliverables that play a crucial role in ensuring their solutions to design problems actually get built. These deliverables might take the form of high-fidelity, interactive prototypes; detailed storyboards that show every state of a user interface in sequence; detailed, comprehensive interaction design specifications; or some combination of these. Whatever form they take, producing these interaction design deliverables is a fundamental part of a successful product design process.

    In this installment of On Good Behavior, I’ll provide an overview of a product design process, then discuss some indispensable activities that are part of an effective design process, with a particular focus on those activities that are essential for good interaction design. Although this column focuses primarily on activities that are typically the responsibility of interaction designers, this discussion of the product design process applies to all aspects of UX design. Read More

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